Nowadays we are facing with spam and costs related to it. Total costs of spam are growing while costs for spammer are practically the same, and are not dependent on quantity of sent messages. Because of that the spam is growing more and more, because it is relatively cheap for spammer. Goal of this article is to represent costs of spam from microeconomic view, and its effects. We also take a critical look on anti-spam fight, because in some ways it can do more harm than good.
Keywords: spam, anti-spam, spammer, cost, customers, internet, email.
Marko Molan, Lina Dečman